A key factor to this video creation service for all types of clients, is education. Not everybody has the knowledge of what it takes to make a movie… Yet…
My job is to create a production plan with the client on all the steps from concept to realization of the video vision they desire.
So here are the Basics.
Script writing: Who is the audience? What do you want them to know? What do you want them to feel? A basic outline, whether documentary, promotional, or narrative storytelling, is a great way to start your movie production.
Storyboarding: When you imagine the final product, what are some images you see? Some sounds you hear? What order are they in? Can you see the image composition and camera movement? Storyboarding is the process of putting these visions into a graphic representation, even with stick figures drawing… having fine art skills not necessary.
Scheduling and Budget: When? Where? Who? What? How? How much will it cost? Making this very clear in the preproduction meetings will help immensely when it comes time to production. Everyone needs to be on the same page.
Equipment/ prop set list: The camera crew and director will be very organized with what equipment will be needed for the video shoot. Cameras? Microphones? Lights? enough batteries? enough data storage? These are all things to think about. If a scene is being set, then set design will also be important to pay attention to. What props will make the image visually interesting and not too distracting from the content at the same time? Flowers? a backdrop or a painting?
Crew: Is everyone that needs to be present, present? does everyone know their role? Ideally the director of the project can help all the crew members know their job on the shoot.
On Location: If you are shooting on location, an important thing to be aware of is, who is in this public space that might appear on camera? Do I need to have them sign a release form, giving me permission to use their image and audio, even if they are only in the background? What is the weather like today? Are we prepared if the weather is not in our favor?
Media Organization/Optimization: The editor will mainly facilitate this process, involving ingesting all media, into the editing system, and formatting it correctly for optimal editing process.
Editing: This is where the editor pieces the best pieces of the puzzle together to tell the story most effectively so the content is clear and the emotional experience is congruent with the client’s vision. Typically there are 3 rounds of rough cuts of the project before the FINAL CUT of the video, and then all the sound is mixed and mastered so the volume levels all sound nice, and any image color correction, and final graphics and titles.
Compression and Upload: This is when the final video is wrapped in a digital package called a CODEC for proper exhibition format, whether DVD, streaming web video, or theater projection.
And Now you have completed the video making process! Stay tuned for more on what to do with your video once it’s made….
Where to show it?
Who will see it?
Can it make money?
These are all very important questions I will explore in future blog posts.